Top 5 Reasons Why Your Home Won’t Sell.
Selling your home is a huge decision. You want to do it right - here are five considerations for getting ready to list!
Pricing is one of the most important aspects of listing your home and it is crucial that it is positioned just right. Today’s buyers have access to a multitude of information that allows them to access comparable listings as well as the sold prices of other homes. If priced even a little bit too high, the consequences can be detrimental; no showings, little action and becoming stale. After 30-60 days on the market buyers may begin to wonder why the home isn’t selling and can lead to the false belief that there may be something wrong with the home when in fact nothing is wrong at all.
Presentation is extremely important; a home is bought with emotion and backed by logic. What this means from a buyer's perspective is that they are going to want to be able to walk through your home and envision themselves living in it. How you are currently living in your home may be perfect for you but it isn’t necessarily perfect for every single buyer. Which is why, having a team of stagers to provide recommendations on how you can ensure that your home shows at its best. Simple things like extra decor pieces and rearranging furniture to, potentially adding or removing certain pieces. When a buyer feels emotionally attached to a home is when they are likely to bring their strongest offer as quickly as possible in fear of missing out.
Before listing, make sure that all of the tiny touch-ups and fixes that need to be made are taken care of. Things such as loose door knobs or squeaky floors. A cabinet handle or old furnace filters. Try to think “Move In Ready”. One of the biggest values we see is a fresh coat of paint. The cost of paint is invaluable with the boost in condition/value it provides.
Find the best Realtor for YOU. The importance of this can not be stressed enough. You need to find someone that works well with you and your family. So how do you ‘find the right agent’? Here are a few pointers to help you; You want someone that knows the local area and market inside and out. Choose someone that has a broad network and will be able to market your home to other agents that may have potential buyers. And lastly you want someone who has a strong history of getting homes sold and purchased quickly.
You need a specific, tailor made marketing plan just for you. No two homes are the same and therefore each approach should be taken differently to best showcase the unique qualities of the individual home. Your home deserves to be marketed aggressively. The more people that see your home the more buyers. Period. A curated marketing plan that targets social media platforms, print media, neighbourhood targets, open houses, email blasts and much more.
